This event focuses on the new development opportunities of Yixing City, utilizing its unique geographical and environmental advantages to enhance the core competitiveness of the industry, organically integrating bicycle culture into Yixing's tourism brand construction, and endowing Yixing with new highlights and vitality through bicycle elements.From April 13 to 16, 2023, the China Bicycle Electric Bicycle Design Competition and 2023 Bicycle Fashion Week was successfully held in Yixing, sponsored by the China Bicycle Association, organized by Yixing Yangxian Ecological Tourism Resort, Yixing Culture, Sports, Radio, Television and Tourism Bureau, Yixing Urban Construction Culture and Tourism Group Co., Ltd., Xiangruoxuan (Shanghai) Cultural Development Co., Ltd., and strongly supported by Yixing Municipal People's Government and China Industrial Design Association.
The People's Government of Yixing City and the China Cycling Association have signed a strategic cooperation agreement, working together with the industry and government to cultivate a Chinese characteristic two wheel bike culture and better serve the development of the city through the two wheel bike industry and activities. The final of the China Bicycle Electric Bicycle Design Competition has revealed the winning list and held an award ceremony. Ge Ying, Director of the Tourism Development Bureau of Yixing Yangxian Ecological Tourism Resort, presented a theme promotion titled "Colorful Yangxian Goes to Spring Together". Liu Ning, president of China Industrial Design Association, explained how to enable industrial upgrading through industrial design. Gu Huanyu, an official of Xinhua Youpin brand, conducted professional sharing on the topic of "The highest level of brand is becoming a way of life".
On the afternoon of April 15th, the China Bicycle and Electric Bicycle Brand Construction Summit Forum and the first China Bike Industry Fashion Development Conference opened one after another. The China Bicycle Association and China Industrial News jointly released the "2022 Research Report on the Development of Chinese Bicycle and Electric Bicycle Brands". Ni Jie, President of Lvyuan Group, Liu Bing, Vice President of Shanghai Phoenix Bicycle Co., Ltd., and Liu Chunsheng, General Manager of Zhuhai Blueprint Sports Technology Co., Ltd., delivered keynote speeches respectively, discussing how bicycle and electric bicycle enterprises can unite dual circulation and create Chinese brands.
At the Fashion Development Conference, the China Bicycle Association released the group standards "Sustainable Fashion Enterprise Guide Bicycles and Electric Bicycles" and "Fashion Product Guide Bicycles and Electric Bicycles". Wang Xianxin, Secretary and Chairman of the Party Committee of China Light Industry Press Co., Ltd. and Director of Beijing Zhongqinglian Certification Center Co., Ltd., discussed the importance of industry development and fashion group standards for the sustainable development of enterprises, Analyzed and interpreted. The organizer also invited guests from both domestic and international sources to give speeches on topics such as sustainable development of green and low-carbon enterprises, promoting industrial development with fashion genes, building fashionable brands and products, leading fashionable lifestyles with green cycling, green investment and green economy. Beijing Ruili Magazine Co., Ltd. and China Bicycle jointly released the 2023 "ray fashion" TOP list of two wheeled bicycles and held an award ceremony. The Bike Fashion Brand Week event also includes a variety of off site activities. From April 15th to 16th, a series of activities including Yangxian+Fashion Brand Product Market+Immersive Innovative Design Theme Exhibition, Bike Carnival, "Blueprint" Bike Fashion Brand Night, and "Happy Yixing" City Riding Conference were held in Longbei Mountain Forest Park, Yixing. On April 16th, more than 500 bicycle enthusiasts participated in the "Happiness Yixing" urban cycling event, starting from Longbei Mountain Forest Park. The 30 kilometer route passed through multiple scenic spots in Yixing and finally arrived at Longchi Mountain Cycling Park. Participants enjoyed the fun of cycling while enjoying the scenery.  The Brand Week event is a platform that focuses on showcasing the achievements of industry brand construction. It is a "slow life" party that showcases the two wheel car brand and the fashion of two wheel cars to consumers, and a stage that showcases the charm of "two wheel car+city" leisure life. Tens of thousands of consumers who love two wheeled vehicles came to the scene to personally experience the new charm of industry products and the new achievements of brand building, further strengthening the interaction between consumers and brand week activities, the interaction with the two wheeled vehicle industry, and the interaction with urban tourism. |
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