This year, as a well-known bicycle brand that has entered its 120th anniversary, Phoenix shone brightly at the 27th China International Bicycle Exhibition (hereinafter referred to as the China Exhibition), showcasing the new face of China's classic national bicycle brand in the new transformation.

1. Phoenix Named Shi Shangxiu

This year, Phoenix named the "2017 CHINA CYCLE Fashion Show" event. At the opening ceremony of the exhibition, Phoenix specially customized a fashion show warm-up dance performance to celebrate its 120th anniversary. The first performance is the female solo dance. The dancers interpret the image and concept of "Phoenix" through the modern dance form shuttling between silks and satins. Numerous dancers came on stage together, using jazz dance to reflect the spirit of the cycling industry that embraces all rivers and keeps up with the times. While the dancers danced with Phoenix bicycles, the stage background played historical photos and videos of Phoenix's journey, as well as a rich product line display of Phoenix bicycles. The dance at the front desk complements the photos and videos in the background, vividly conveying the development history and national brand culture of "Phoenix".

2. Phoenix and ofo Strategic Cooperation Press Conference

As soon as the China Exhibition opened, Phoenix announced its strategic cooperation with OFO. At the press conference, Phoenix and OFO announced their strategic cooperation in branding, research and development, manufacturing, and other areas. In the future, OFO will use all small yellow cars with the Phoenix brand logo in Beijing, Shanghai, and surrounding areas. Phoenix will serve as a cooperation and manufacturing base for ofo in the East China region. As an international brand, Phoenix will use its overseas marketing network to promote the operation and development of OFO overseas. In 2017, Phoenix will manufacture 3 million OFO shared bicycles, launch 2.5 million domestically, and launch 500000 internationally.

The cooperation between Phoenix and ofo is a brand strategic cooperation in the traditional industry of Internet plus. As a national brand, Phoenix participates in the manufacturing and development of shared bicycles, which is an innovation of national brands. Phoenix's assistance in promoting OFO overseas is also in response to the country's "One Road One Belt" policy. In terms of manufacturing, Phoenix fully utilizes its enterprise resources and capabilities to promote the upgrading of shared bicycles.

3. Phoenix Bicycle 120th Anniversary Celebration and Industry Summit Forum

 

At the ceremony, Phoenix also invited the older generation of model workers who have accompanied the Phoenix brand through nearly 60 years of trials and tribulations, to thank them for their contributions to Phoenix through awards.

In addition to the celebration ceremony, Phoenix also celebrated its 120th anniversary in the form of two summit forums. At the first summit forum, Phoenix invited Ma Zhongchao, Vice President of the China National Light Industry Council, Zhou Lan, Director of the Market Construction Department of the Shanghai Municipal Commission of Commerce, Yu Mingyang, Secretary of the Party Committee of Antai School of Management of Shanghai Jiaotong University, Zhou Yuanzhu, Director of the Shanghai Institute of Corporate Culture and Brand, He Jiaxun, President of Asia Europe Business School, Jiang Qingyun, Professor of the School of Management of Fudan University, and Wang Chaoyang, President of Shanghai Phoenix Bicycle Co., Ltd, We jointly discussed the issue of "the renewal and innovation of a century old brand". Everyone is offering suggestions and suggestions for the future development of Phoenix, a century old brand.